
BLISS MED
Visual Identity
(PT)
(ENG)
Bliss Med is a clinic specializing in providing assistance to people with some kind of psychological distress. The objective of the service provided by Bliss Med is not limited to diagnosing the disorder, but rather to provide personalized and caring care that promotes mental well-being and, consequently, a fuller and happier life for the patient. Challenge: The brand needs to convey the concepts: well-being, mental health, care, and personalized attention. Solution: The symbol was developed with the initials B + M in rounded shapes and positioned in a way that resembles a heart icon, which conveys the idea of humanized attention and individual care. In the psychology of shapes, a rounded shape conveys a friendly appearance, as well as protection and wholeness. It suggests a positive emotional message, friendship, love, and unity. Colors: The combination suggested by the client himself fits the project well. In color psychology, light green is associated with emotional healing and protection; it is also an equalizing color of emotions. Light blue denotes harmony, tranquility, and serenity.





